We are SAMFEX

Who we are:

We started in hospitality — an industry built on care, precision and the art of making people feel at home anywhere in the world. Then other industries came knocking. And we listened.

Today Samfex powers hotels and resorts, agricultural operations, facilities and offices across the globe — because the need to operate effeciently, track, manage and maintain belongs to all industries, every serious operation. In hospitality, that means housekeeping workflows that keep every room guest-ready, engineering and maintenance processes that keep every system running, and guest services tools that make every interaction count. Just to name a few of the hotel functions supported.

Across every industry, it means managing assets, tracking inventory, running safety walks, monitoring energy and documenting processes that the law, your finances or your standards require.

Team for Installation,
Support, Administration
and HelpDesk

The SAMFEX team further consists of on-call multi-lingual Installers, Developers, Administration support and a 24/7 Help Desk Team. You are the backbone, thank you!

Our values:

Tailored by Design

We don’t believe in one-size-fits-all. Every solution is built around your world — your industry, your country, your rules

Engineered in Germany

Precision, reliability and long-term thinking — built into every line of code.

Passion Over Process

We are technologists, engineers and service obsessives who build because we love what we solve.

Always in Motion

Our team moves fast, adapts faster and treats every client challenge as a reason to build something better. With innovation at the core

Alexander Melle (Dipl.-Ing.TU)

Founder & CEO, Creator of SAMFEX

Alex studied Electrical Engineering, specializing in Microelectronics & Data Technology at the Technical University of Darmstadt. After managing Konnexionen GmbH with a focus on network technology, he joined Hyatt International as Director of Information Systems, overseeing IT across Europe, Africa, and the Middle East — opening 11 new Hyatt Hotels throughout EAME and leading projects such as the rollout of a central European IT help desk. What defines Alex is a rare combination: big-picture strategic thinking alongside deep, hands-on operational experience — and the ability to find effective technology solutions fast, even for the most complex processes. After nearly a decade in hospitality IT, he founded Mellex and launched SAMFEX in 2011. He has since deployed it across hotels worldwide, from boutique properties with 60 rooms to large operations with 1,600 rooms. His analytical approach and operational breadth allowed him to expand SAMFEX into other industries and facility types as well. When not innovating for SAMFEX, his downtime is spent on his second passion: maintaining cars.

Marcus Kühne

Head of Engineering

Marcus graduated as an Information Systems Specialist, certified by the Chamber of Commerce in Mainz — a foundation that reflects the thoroughness and attention to detail he brings to everything he builds. For three years he supported Hyatt Hotels in Germany as part of the IT help desk team, handling both remote and on-site support. That hospitality experience gave him something rare in a developer: a genuine understanding of hotel operations and the people who rely on the software every day. After graduation he joined Synium as a Software Developer, specializing in iOS and app development, before joining the Mellex team in 2010 as Head of iOS programming and interfaces. What sets Marcus apart is an unusual combination: exceptional coding skills paired with real customer service sensibility — shaped equally by his hotel IT background and his software career. Meticulous by nature, that thoroughness shows directly in the quality and stability of SAMFEX. Outside of work, Marcus is a proud father who enjoys cycling and snowboarding.

Veith Schörgenhummer

CMO & CSO

Veith has been shaping digital marketing and sales strategies for over 30 years, working with more than 200 mid-sized companies and corporate clients across DACH and beyond. He has deep experience in analytics and online marketing. His approach has always been data-first: measurable goals, transparent results, and strategy that actually moves the needle. As CMO & CSO, he brings SAMFEX the analytical edge and commercial instinct the product needs to reach decision-makers in facility management and compliance. Over the past four years, he has been deep in AI-driven marketing workflows — integrating intelligent tools into real-world processes long before it became fashionable. When he's not building campaigns or stress-testing new technology, Veith is most likely in the company of a cat, deep in a SciFi novel, or somewhere in nature.

S.A.M.

Samfex Application Mentor

We are excited to have S.A.M. on the team! S.A.M. is responsible for pointing users in the right direction, offer help when needed, identify errors and celebrate success. He sporadically appears and his job is to improve the SAMFEX user experience. If you want to contact S.A.M. directly, write to sam@mellex.de