We are Samfex

Our hearts beat for technology and we love hotels. To serve this amazing industry, we have developed the SAMFEX software solution. SAMFEX stands for Service & Maintenance, supporting 360 degrees of the hotel asset and hotel service. We are driven by our passion to re-think and innovate. Making SAMFEX the most flexible hotel BOH software solution on the market.

Team for Installation,
Support, Administration
and HelpDesk

The SAMFEX team further consists of on-call multi-lingual Installers, Developers, Administration support and  a 24/7 Help Desk Team. You are the backbone, thank you!

Alexander Melle (Dipl.-Ing.TU)
Alexander Melle (Dipl.-Ing.TU)

CEO and Founder of Mellex

Alex studied Electrical Engineering, specializing in Microelectronics & Data Technology at the Technical University of Darmstadt. After managing the Konnexionen GmbH focussing on network technology, he joined Hyatt International as Director of Information Systems. He was responsible for the IT Technology in Europe, Africa and the Middle East, opened 11 new Hyatt Hotels throughout EAME and was responsible for the IT and network related projects, such as the introduction and implementation of a central European IT help desk. After nearly a decade of field experience in IT operations in hospitality he founded Mellex and launched SAMFEX in 2011 as the core product. When not “innovating” for SAMFEX, his pasttime is often filled with his second passion, maintaining cars.

Marcus Kühne
Marcus Kühne


Marcus has successfully graduated as Information Systems Specialist, certified by the Chamber of Commerce in Mainz. For three years he was part of the IT help desk team supporting the Hyatt Hotels in Germany. Remote, as well as on-site hotel IT support were his main responsibilities. After his graduation, he worked as a Software Developer at Synium, specialised in iOS and app development. In 2010 he joined the Mellex team and is the Head of iOS programming and interfaces. On top of being an exceptional software developer, Marcus is a proud father, enjoys cycling and snowboarding.

Svenja Lüschen
Svenja Lüschen

Customer Relationship

Svenja is a “veteran” in the hotel industry who started her career as a hotel apprentice, followed by a management training at Hyatt. She has worked in Hotels in Germany, Kuwait, Singapore and Tahiti in Rooms Management. After years in hospitality she shifted to events management and worked as project manager in several renowned event agencies. Svenja is a true globe trotter with a real passion for hospitality. She loves to balance work with a hike in the mountains.

Anycia Noally
Anycia Noally

Support & Training

Anycia has worked in the Hotel Business for over 10 years. At key Front Office positions, both in the UK for Accor and in France for Best Western. With a background in English studies and a MA in Translation and Technical Writing, she has also worked with training centers and hotels in France to train staff and students on Reception and Reservation techniques as well as professional English. She is now part of the Samfex installation/training team in Germany. When she is not traveling to hotels, helping them implement SAMFEX, Anycia loves acting, singing and escape games!


Samfex Application Mentor

We are excited to have S.A.M. on the team! S.A.M. is responsible for pointing users in the right direction, offer help when needed, identify errors and celebrate success. He sporadically appears and his job is to improve the SAMFEX user experience. If you want to contact S.A.M. directly, write to sam@mellex.de

  • Mellex Services Gmbh
    An der Kirchenpforte 31
    55128 Mainz, Allemagne
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